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Tuesday March 13, 2018

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New Brand

It’s a “brand” new day at the Kitchener Waterloo Community Foundation

Kitchener – Since 1984, the Kitchener Waterloo Community Foundation (KWCF) has been collaborating with funders and partners to identify and meet the current and future needs of our community. Today, we are pleased to announce the launch of a refreshed brand that builds on the core values of our organization, yet better aligns with our willingness to engage in new and exciting ways with the community.

Our new logo has been designed to reflect the diversity of our community so everyone can see themselves connected to the KWCF. The arcs and shapes in the image represent the people and organizations that together create an abstracted thumbprint – symbolizing the ability for everyone to “make their mark” in the community and leave a lasting impression.

“Do More Good. Forever. Together.” is our new tagline. It incorporates the key elements of the unique position we hold within the community. Our donors have the chance to assist individuals and organizations throughout our community while building a legacy – forever.

After getting feedback from donors, the organizations who receive grants through the KWCF, and many of our volunteers, we have also refined and strengthened our vision and mission to ensure we are aligned in our approach to community investment.

New Mission: Creating caring communities where everyone thrives
New Vision: Making it easy for people to do more good

“This is an exciting time for us,” said Elizabeth Heald, President & CEO, Kitchener Waterloo Community Foundation. “While our commitment to building assets and providing leadership in the community we serve will not change, there is incredible potential to enable social capital and develop creative forward-thinking innovative solutions for place-based philanthropy. Our new branding positions us for those opportunities.”

We hope you like our fresh new look! Over the coming weeks and months you will notice more updates as we continue to evolve in our efforts to help individuals and organizations in our community do more good. We encourage you to visit our website at www.kwcf.ca to learn more about how you can partner with the KWCF. Together we can invest with impact.



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